Booklist No. 3 :
Other Recommendations:
Check 'em out
Butterfield,
L. (Ed) (1999) Excellence in Advertising : The IPA Guide to Good Practice
(2nd Ed). IPA/ButterworthHeinemann, Oxford.
Cialdini,
R.B. (2000) Influence: Science and Practice (4th ed) Allyn and Bacon.
Cook, G. (1992) The Discourse of Advertising Routledge,
London.
Goddard, A. (1998) The Language of Advertising
: Written Texts The Language of Advertising. Routledge, London.
Gombrich, E.H. (1959) Art and Illusion:
A study in the psychology of pictorial representation Phaidon, London.
Gregory,
R.L. (1997) Eye and Brain: The psychology of seeing (3rd Ed).
Oxford University Press.
Gregory,
R.L. (1970) The intelligent eye Weidenfeld and Nicolson, London.
The next book is another
bummer, but nevertheless interesting reading.
Harris,
R and Hatton, J. (1998) Murder a Cigarette: The Smoking Debate. Duckworth,
London.
Hilts, P.J. (1996) Smoke Screen : The
Truth Behind the Tobacco Industry Cover-up. Addison-Wesley Publishing
Company, Inc., Reading, Mass.
Jowett,
G.S. and O'Donnell, V. (1999) Propaganda and Persuasion (3rd ed). Sage
Publications, Thousand Oaks, CA.
Key, W.B. (1972) Subliminal Seduction. New
American Library, New York.
Key, W.B. (1976) Media Sexploitation. Signet
Books/New American Library, New York.
Key,
W. B. (1989) The Age of Manipulation : The Con in confidence, The sin
in sincere. Madison Books, Lanham, Maryland.
Key, W. B. (1992) Subliminal Adventures
in Erotic Art. Branden Publishing Co. Inc., Boston.
Ogilvy, D. (1983) Ogilvy on Advertising
Crown, New York.
Packard, V. (1957,1981) The Hidden Persuaders
Penguin, Harmondsworth, Middlsx.
Petty,
R.E. and Cacioppo, J.T. (1996) Attitudes and Persuasion : Classic and
Contemporary Approaches Westview Press.
Pratkanis,
A. and Aronson, E. (1991) Age of Propaganda : The Everyday Use and Abuse
of Persuasion H.Freeman and Company, New York.
Saunders, D. (1996) Sex in Advertising
(Best Ads) B.T. Batsford, London.
Saunders, D. (1999) 20th Century Advertising
Carlton Books, London.
Sullivan,
L. (1998) Hey, Whipple, Squeeze This : A Guide to Creating Great Ads
John Wiley and Sons, Inc., New York.
Taylor, P. (1984) Smoke Ring:
The politics of tobacco. The Bodley Head, London.
Willats, J. (1997) Art and Representation:
New Principles in the Analysis of Pictures Princeton University Press,
Princeton, N.J.

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