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Three Top book Lists

Booklist No. 1 : The Author's Top 12 Selection of Books associated with the Subliminal World Site

Books with immediate visual appeal. Easy to read (with the exception of Judith Williamson's book, Decoding Advertisements). Thought provoking.

Aitchison, J. (1999) Cutting Edge Advertising: How to Create the world's best print for brands in the 21st century Prentice Hall, Singapore.

Barry, A.M.S. (1997) Visual Intelligence : Perception, Image, and Manipulation in Visual Communication State University of New York Press, Albany, NY.

Berger, J.( 1972) Ways of Seeing BBC/Penguin Books, London.

Keybk2s.gif (12706 bytes)Key, W.B. (1972) Subliminal Seduction. New American Library, New York.


Klein, N. (2000) No Logo: Taking Aim at the Brand Bullies Flamingo/Harper Collins, London.

Kilbourne, J. (1999) Deadly Persuasion: why women and girls must fight the addictive power of advertising. The Free Press ( A division of Simon and Schuster), New York.

Kilbourne, J. (2001) Can't Buy My Love.[Note: this is the paperback edition of Deadly Persuasion).



KLUGER.jpg (11725 bytes)Kluger, R. (1996) Ashes to Ashes : America's Hundred-Year Cigarette War, the Public Health, and the unabashed Triumph of Philip Morris. Alfred A. Knopf, New York.

MESSARIS.jpg (9787 bytes)Messaris, P. (1997) Visual Persuasion : The Role of Images in Advertising Sage Publications, Thousand Oaks, Calif. Myers, G. (1994) Words in Ads. Arnold, London.

MYERS.jpg (13732 bytes)Myers, W. (1984) Words in Ad Macmillan, London.

saundrs.jpg (19527 bytes)Saunders, D. (1994) The World's Best Advertising Photography B.T. Batsford, London.




WILLIMSN.jpg (8203 bytes)Williamson, J. (1978) Decoding Advertisements : Ideology and Meaning in Advertisements Marian Boyars, New York.




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Booklist No. 2 :

Top 10 of interest on the more serious side

Somewhat more demanding reads but nevertheless suitable for the layperson

Bruce, V. & Young, A. (1998) In the Eye of the Beholder : The Science of Face Perception Oxford University Press.

FORCVILL.jpg (5820 bytes)Forceville, C. (1996) Pictorial Metaphor in Advertising Routledge, London.

GREGRYG.jpg (16823 bytes)Gregory, R.L. & Gombrich, E.H. (1973) (Eds) Illusion in nature and art. Duckworth, London.




The next book is a bummer, but nevertheless essential reading for anyone interested in 'subliminal' advertising..

Haberbk.gif (15732 bytes)Haberstroh, J. (1994) Ice Cube Sex : The Truth About Subliminal Advertising. Cross Cultural Publications, Inc., Notre Dame, Ill.

Hoffman, D.D. (1998) Visual Intelligence: How We Create What we see W.W. Norton, New York.

KLEIN.jpg (9725 bytes)Klein, R. (1993) Cigarettes Are Sublime. Duke University Press, Durham, Nth. Carolina.




Pratkanis, A. and Aronson, E. (1991) Age of Propaganda : The Everyday Use and Abuse of Persuasion H.Freeman and Company, New York.

SIVULKA.jpg (15502 bytes)Sivulka, J. (1998) Soap, Sex, and Cigarettes: A Cultural History of American Advertising Wadsworth Publishing, Belmont, CA.

Sutherland, M. & Sylvester, A.K. (2000) Advertising and the Mind of the Consumer: What works, what doesn't and why (2nd edition)




TWITCHEL.jpg (11601 bytes)Twitchell, J.B. (1996) Adcult USA: The Triumph of Advertising in American Culture Columbia University Press, New York.





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Booklist No. 3 :

Other Recommendations: Check 'em out

Butterfield, L. (Ed) (1999) Excellence in Advertising : The IPA Guide to Good Practice (2nd Ed). IPA/ButterworthHeinemann, Oxford.

Cialdini, R.B. (2000) Influence: Science and Practice (4th ed) Allyn and Bacon.

COOK.jpg (11388 bytes)Cook, G. (1992) The Discourse of Advertising Routledge, London.

GODDARD.jpg (12851 bytes)Goddard, A. (1998) The Language of Advertising : Written Texts The Language of Advertising. Routledge, London.



GOMBRICH.jpg (19924 bytes)Gombrich, E.H. (1959) Art and Illusion: A study in the psychology of pictorial representation Phaidon, London.

Gregory, R.L.  (1997) Eye and Brain: The psychology of seeing (3rd Ed). Oxford University Press.

Gregory, R.L. (1970) The intelligent eye Weidenfeld and Nicolson, London.




The next book is another bummer, but nevertheless interesting reading.

Harris, R and Hatton, J. (1998) Murder a Cigarette: The Smoking Debate. Duckworth, London.

HILTS.jpg (12396 bytes)Hilts, P.J. (1996) Smoke Screen : The Truth Behind the Tobacco Industry Cover-up. Addison-Wesley Publishing Company, Inc., Reading, Mass.

Jowett, G.S. and O'Donnell, V. (1999) Propaganda and Persuasion (3rd ed). Sage Publications, Thousand Oaks, CA.

Keybk2s.gif (12706 bytes)Key, W.B. (1972) Subliminal Seduction. New American Library, New York.



Keybk3s.gif (10460 bytes)Key, W.B. (1976) Media Sexploitation. Signet Books/New American Library, New York.

Key, W. B. (1989) The Age of Manipulation : The Con in confidence, The sin in sincere. Madison Books, Lanham, Maryland.

Keybk1s.gif (13041 bytes)Key, W. B. (1992) Subliminal Adventures in Erotic Art. Branden Publishing Co. Inc., Boston.

OGILVY.jpg (8857 bytes)Ogilvy, D. (1983) Ogilvy on Advertising Crown, New York.





PACKARD.jpg (8078 bytes)Packard, V. (1957,1981) The Hidden Persuaders Penguin, Harmondsworth, Middlsx.

Petty, R.E. and Cacioppo, J.T. (1996) Attitudes and Persuasion : Classic and Contemporary Approaches Westview Press.

Pratkanis, A. and Aronson, E. (1991) Age of Propaganda : The Everyday Use and Abuse of Persuasion H.Freeman and Company, New York.




SAUNDERS.jpg (15265 bytes)Saunders, D. (1996) Sex in Advertising (Best Ads) B.T. Batsford, London.

Saundrs3.jpg (21769 bytes)Saunders, D. (1999) 20th Century Advertising Carlton Books, London.

Sullivan, L. (1998) Hey, Whipple, Squeeze This : A Guide to Creating Great Ads John Wiley and Sons, Inc., New York.



TAYLOR.jpg (10623 bytes)Taylor, P. (1984) Smoke Ring: The politics of tobacco. The Bodley Head, London.

WILLATS.jpg (15052 bytes)Willats, J. (1997) Art and Representation: New Principles in the Analysis of Pictures Princeton University Press, Princeton, N.J.



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Last Revised: 3rd January, 2003


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