Booklist No. 1 : The Author's Top 12 Selection of Books associated with the Subliminal World Site

Books with immediate visual appeal. Easy to read (with the exception of Judith Williamson's book, Decoding Advertisements). Thought provoking.

Aitchison, J. (1999) Cutting Edge Advertising: How to Create the world's best print for brands in the 21st century Prentice Hall, Singapore.

Barry, A.M.S. (1997) Visual Intelligence : Perception, Image, and Manipulation in Visual Communication State University of New York Press, Albany, NY.

Berger, J.( 1972) Ways of Seeing BBC/Penguin Books, London.

Key, W.B. (1972) Subliminal Seduction. New American Library, New York.

Klein, N. (2000) No Logo: Taking Aim at the Brand Bullies Flamingo/Harper Collins, London.

Kilbourne, J. (1999) Deadly Persuasion: why women and girls must fight the addictive power of advertising. The Free Press ( A division of Simon and Schuster), New York.

Kilbourne, J. (2001) Can't Buy My Love.[Note: this is the paperback edition of Deadly Persuasion).

Kluger, R. (1996) Ashes to Ashes : America's Hundred-Year Cigarette War, the Public Health, and the unabashed Triumph of Philip Morris. Alfred A. Knopf, New York.

Messaris, P. (1997) Visual Persuasion : The Role of Images in Advertising Sage Publications, Thousand Oaks, Calif. Myers, G. (1994) Words in Ads. Arnold, London.

Myers, W. (1984) Words in Ad Macmillan, London.

Saunders, D. (1994) The World's Best Advertising Photography B.T. Batsford, London.

Williamson, J. (1978) Decoding Advertisements : Ideology and Meaning in Advertisements Marian Boyars, New York.

Booklist No. 2 :

Top 10 of interest on the more serious side

Somewhat more demanding reads but nevertheless suitable for the layperson

Bruce, V. & Young, A. (1998) In the Eye of the Beholder : The Science of Face Perception Oxford University Press.

Forceville, C. (1996) Pictorial Metaphor in Advertising Routledge, London.

Gregory, R.L. & Gombrich, E.H. (1973) (Eds) Illusion in nature and art. Duckworth, London.

The next book is a bummer, but nevertheless essential reading for anyone interested in 'subliminal' advertising..

Haberstroh, J. (1994) Ice Cube Sex : The Truth About Subliminal Advertising. Cross Cultural Publications, Inc., Notre Dame, Ill.

Hoffman, D.D. (1998) Visual Intelligence: How We Create What we see W.W. Norton, New York.

Klein, R. (1993) Cigarettes Are Sublime. Duke University Press, Durham, Nth. Carolina.

Pratkanis, A. and Aronson, E. (1991) Age of Propaganda : The Everyday Use and Abuse of Persuasion H.Freeman and Company, New York.

Sivulka, J. (1998) Soap, Sex, and Cigarettes: A Cultural History of American Advertising Wadsworth Publishing, Belmont, CA.

Sutherland, M. & Sylvester, A.K. (2000) Advertising and the Mind of the Consumer: What works, what doesn't and why (2nd edition)

Twitchell, J.B. (1996) Adcult USA: The Triumph of Advertising in American Culture Columbia University Press, New York.

Booklist No. 3 :

Other Recommendations: Check 'em out

Butterfield, L. (Ed) (1999) Excellence in Advertising : The IPA Guide to Good Practice (2nd Ed). IPA/ButterworthHeinemann, Oxford.

Cialdini, R.B. (2000) Influence: Science and Practice (4th ed) Allyn and Bacon.

Cook, G. (1992) The Discourse of Advertising Routledge, London.

Goddard, A. (1998) The Language of Advertising : Written Texts The Language of Advertising. Routledge, London.

Gombrich, E.H. (1959) Art and Illusion: A study in the psychology of pictorial representation Phaidon, London.

Gregory, R.L.  (1997) Eye and Brain: The psychology of seeing (3rd Ed). Oxford University Press.

Gregory, R.L. (1970) The intelligent eye Weidenfeld and Nicolson, London.

The next book is another bummer, but nevertheless interesting reading.

Harris, R and Hatton, J. (1998) Murder a Cigarette: The Smoking Debate. Duckworth, London.

Hilts, P.J. (1996) Smoke Screen : The Truth Behind the Tobacco Industry Cover-up. Addison-Wesley Publishing Company, Inc., Reading, Mass.

Jowett, G.S. and O'Donnell, V. (1999) Propaganda and Persuasion (3rd ed). Sage Publications, Thousand Oaks, CA.

Key, W.B. (1972) Subliminal Seduction. New American Library, New York.

Key, W.B. (1976) Media Sexploitation. Signet Books/New American Library, New York.

Key, W. B. (1989) The Age of Manipulation : The Con in confidence, The sin in sincere. Madison Books, Lanham, Maryland.

Key, W. B. (1992) Subliminal Adventures in Erotic Art. Branden Publishing Co. Inc., Boston.

Ogilvy, D. (1983) Ogilvy on Advertising Crown, New York.

Packard, V. (1957,1981) The Hidden Persuaders Penguin, Harmondsworth, Middlsx.

Petty, R.E. and Cacioppo, J.T. (1996) Attitudes and Persuasion : Classic and Contemporary Approaches Westview Press.

Pratkanis, A. and Aronson, E. (1991) Age of Propaganda : The Everyday Use and Abuse of Persuasion H.Freeman and Company, New York.

Saunders, D. (1996) Sex in Advertising (Best Ads) B.T. Batsford, London.

Saunders, D. (1999) 20th Century Advertising Carlton Books, London.

Sullivan, L. (1998) Hey, Whipple, Squeeze This : A Guide to Creating Great Ads John Wiley and Sons, Inc., New York.

Taylor, P. (1984) Smoke Ring: The politics of tobacco. The Bodley Head, London.

Willats, J. (1997) Art and Representation: New Principles in the Analysis of Pictures Princeton University Press, Princeton, N.J.