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The Subliminal World Polling Page 2

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Here is another poll. This is more serious in intent than those on the previous page but as was noted, the results would still not be comparable to those obtained from more rigorous research studies.

This poll asks you to decide whether or not there are semi-subliminal elements in this Camel ad from 1993.

There may be an embedded element or elements in the ad. You are asked to judge which section of the ad this is in. Each ad is divided into nine quadrants and all you have to do is select which of the nine quadrants (if any) that you think this embedded element(s) is (are) in. If you note more than one simply select the one that seems most obvious to you. After data has been collected from 500 viewers this data will be made available, as will the location and nature of any embedded element(s).

Very important note: Despite much publicity about the 'genital' nature of Joe Camel's proboscis i.e. nose, this is not the aspect of this ad that is of interest. It is definitely not semi-subliminal according to the definition used on this site.

Click here to access the previous page.

Poll No. 3

Old Joe Camel ad from 1993. There is an embedded element in the ad and it is not the manikin on the packet.


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To the best of the author's knowledge none of the illustrations, in the format used on this site, are subject to copyright. If copyright has been inadvertently breached please contact the author in order to rectify the matter. All brands and logos referred to or illustrated on this site are the property of the relevant companies and copyright holders. However, commentary and other information produced by the author can be freely copied and distributed. Similarly, illustrations of ads, so long as they are accompanied by commentary or are presented in the form of parody, can also be copied and distributed but please acknowledge as the source. Translation of tobacco company ads and relevant commentary into languages other than English will be particularly welcomed.

Last Revised: 3rd January, 2003


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