Red Kamel Voyeurs
The
key embedded images are, first of all,
a The
symbolic element is, as might be expected, the train. Movie buffs
might In
addition to the embedded imagery, the non verbal posturing of the
men indicates that the size of something seems to be important.
However, they are clearly incompetent. They could not make the earth
move, even with a ton of TNT. Despite what is often All these men are capable of doing is looking and boasting. They couldn't achieve success with a woman and the producers of this ad know it. The woman is the 'real' man in this ad, the real Kamel smoker. And she is, of course, also the only one with an upright 'weapon'. She could show the men what to do but she isn't interested. Note the 'two fingered' salute evident in the cigarette smoke. |
Blood Red Kamel!
There
are three faint or out of focus, semi-subliminal, images em The
Usherette ad clearly intends, in one respect, to convey a sensuous message,
if one judges the ad by the amount of leg and stocking displayed by
the Usherette. So far, all is amenable to conscious appraisal.
However, if you look in the hair of the Usherette you Thus, according to this ad, men who smoke Red Kamel cigarettes |
Baying at the Moon? Is there any thing semi-subliminal in this ad that fits in with the previously identified theme of male incompetence/inadequacy and predatory women? Yes, there is. Look
on the wall above the running women and you will see the figure on
the right. Wolves, baying away. Well, I guess howling is all the a
Red Kamel smoker could do as |
It's a Woman's World
Additionally, whilst the ad with the partisans indicated that the men were arguing about the size of their equipment, this ad indicates that there is nothing to worry about. In fact, in robotic man such tackle just doesn't exist. Wipe-out! |
Left dangling
Look
at the gloved hand reaching for the Red Kamel packet. It doesn't show
a relaxed individual at all. The 'face' on the glove is in
|
On the Wisdom of Ages There is something rather curious about the previous set of ads. They
are military. But then, again, the men are less than capable. The
ads reflect sexual interest. But they also reflect anxiety about women.
They thus are not oriented towards elderly survivors of war in Europe
or elsewhere. So who are these ads intended to influence? The answer
is seemingly adolescent youths. Adolescent males like to think they
act like 'Wolves', they have an interest in women, are often anxious
about their The corollary of course, is also apposite. The ads are likely to appeal to today's New Woman: young women encouraged to be forceful, assertive, to act self assured - and keep men in their place. Red Kamel ads are not the only brand with advertising themes oriented towards kids. See the ads discussed on Kid's Stuff. |
Would you be interested in supporting the development of a web site focussing specifically on cigarette advertising, smoking behaviour, nicotine addiction and related information? In particular would you like to help encourage youngsters to develop a healthy scepticism about advertising practices associated with cigarette advertising and promotion? If you can offer either financial assistance to develop such a site or have material available that could be of use on such a site, the author would be pleased if you would contact him. |
Last Revised: 3rd January, 2003 |