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Fallacies about Phalluses?



Just Jazz? YSL thumbnail   YSL thumbnail Camel  Camel masturbating young man Holsten PilsHolsten pils beer mat thumbnailNatWest Extract from NatWest ad

Flora Flora's pepper manikin Big Smith Smith's jeans


Just Jazz?

Click for a larger, floating, image. YSL jeans ad with YSL in the buff.What has this man on the left got to hide?  Not a lot perhaps. That might be Animation with old guy feeling sorry for himself after reflecting on his physique.why some YSL advertising makes use of some neat imagery to offer slight compensation.     Another YSL ad shown below takes a tip from the world of Silk Cut cigarettes.   See the large image associated with the ad illustrated below for the organ YSL dare not show.


Click for a larger, floating, image. YSL Jazz ad with a model apparently sporting a gigantic erection.What! You cannot see anything unusual.  Well, perhaps not, this sort of thing goes on all the time in public squares and on beaches not just in advertising. But see the blow-up on the right for a different slant on things (no pun intended). Once you have noted that it is a guys head behind the trumpet you will soon get the idea pretty quickly.

As Mae West is once reputed to have said  'Is that a banana in your pocket, or do you just like me?  YSL, eat your heart out.

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Beach Bum?

masturbating young man from a Camel adThis is a rather obvious, completely uninhibited, compulsive, public masturbator. He features here courtesy of Camel cigarettes.  He has nothing to hide, so it seems.   You can see more of the surrounding scene and other interesting aspects of the ad from which this figure was extracted on the Camel cigarette page.


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Taking the Pils

Holsten pils attempt at representing an erection.In terms of seriousness this coaster would not seem to rank very highly.  The caption on the back indicates that after a night drinking Holsten Pils one is most likely to end up eating Holsten Pils beer mats.   When you consider the coasters more intently you realize that this is not simply an attempt to sell Holsten Pils on the strengthrear of Holsten pils beer mat of rather dubious humour. 

Look at the right hand side of the coaster and you will see a shape reminiscent of a finger - or it may be considered a phallic shape. Anything longer than it is wide can, of course, be considered phallic. Additionally, if one looks also at the shirt worn by the rather scruffy individual in the centre of the coaster it is easy to see what appears to be a Rhinoceros horn.  It is off-centre so one cannot easily imagine that it is intended to be indicative of an erection.  But it probably is. Note that this is much more prominent on the coasters than on any of the posters using the same imagery.

Look more carefully at the phallic/finger shape on the right.  It is actually composed of letters.  These are S E and X.  The combination of all of these elements leaves little doubt that no matter how scruffy you look, if you drink Holsten Pils you will be able to 'have it off' against the competition.   If you believe, that you will believe anything - but then members of the advertising profession know thatget real  Big Smith Stonewash jeans seem to have the answeralready, don't they?   Sexually Click for a larger, floating, image of 'Not quite ready to wilt down man'. explicit material will always attract the young, unsophisticated and gullible - and the elderly, sophisticated, city slickers.  Whether or not sex sells products, it always grabs attention, as this Big Smith jeans promotion of the Wilt down man and other ads elsewhere on this site indicate only too well. 

Many of the other pages on this site give some consideration to the reasons why semi-subliminal adverts, containing images and words that are not consciously noticed, tend to emphasize the subject of sex (but you know why already, don't you?).

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Click for a larger, floating, image.  Flora's pepper manikin. The admin staff 'pin-up' boy.This seems an innocuous enough ad. And it is for a product that one would not normally associate with embedded imagery or semi-subliminal advertising.   Flora, nowadays, is associated with marathon running, research into heart disease, and other laudable activities.  However take a closer look at the crotch area of the manikin.  This reveals an element that one would not normally associate with pepper, though it could add spice to a relationship. 

The image clearly does not present anatomically correct information.  Nevertheless there are aberrations in the reflections on this pepper (they could not occur naturally).   The central area of the resulting image is therefore seemingly intended to be perceived as a representation of an erect penis - pointing left rather than upright.  The 'correct' position is, however, possibly indicated in the pepper positioned to the right and above the genital area in the area representing the lower torso area of the body Extract from flora ad.(see left). In this second instance, the 'erection' is presented in the lighter shade of red rather than the darker red of the image above right.

Whilst this interpretation may seem to be a 'long stretch of the imagination' and likely to be disputed, such objections become less likely when one considers other ads in the same series.  At least two of these ads (and possibly four) make use of phallic shapes (one was double headed), innuendoes (it's harder) or additional embedded artwork (the letters s e x). Overall, these ads can be viewed on the Flora page and present the sexualized message; 'Flora is not simply good for you, it is sexy'.

Flora's key competitor, namely Delight, also produced ads at the same time which were semi-subliminally sexualized. Presumably the Delight ads were intended to ensure that Flora did not benefit unduly from the semi-subliminal elements in its advertising.  Which campaign made use of the semi-subliminal content first is not clear.

An ad for Delight The Delight ads had captions such as 'I've just discovered a new delight' and made use of embedded artwork or cleverly composed body postures (e.g. contorted, foreshortened, arms). The goal in each case was to enhance the more overly erotic/intimate relationships initially depicted by young male and female models, latterly by cartoon figures.

Incidentally, surprising as it may seem, the peppery Flora ad discussed here became a 'pinup' in an office I worked in.  It may have been selected by the secretaries for reasons related to a love of salads. I suspect there was a strong (unconscious) influence from Click for a larger, floating, image.  Statue with extremely large, 'fantasy', erection. the little 'added ingredient' illustrated above. They may have been reminded of classic works of erotic art epitomized by the horny little fellow on the right, as were the artists for the two ads mentioned below.

For yet another phallocratic ad, for the smokers in the audience, courtesy of Silk Cut Ultra. And another, courtesy of Jack Daniel whiskey, see Viva Espa�a.

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Action Men?

a young man with something on his mind This young man bared his soul and his insecurity to his landlady and the general public in a series of ads for the NatWest Bank.  Find out another Lurpak man showing his wares.side of fallacious advertising in In Deep. And you'll find the slippery fellow on the right in one of the Bonus Boxes. Can you figure out why he deserves to be in such illustrious company?




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To the best of the author's knowledge none of the illustrations, in the format used on this site, are subject to copyright. If copyright has been inadvertently breached please contact the author in order to rectify the matter. All brands and logos referred to or illustrated on this site are the property of the relevant companies and copyright holders. However, commentary and other information produced by the author can be freely copied and distributed. Similarly, illustrations of ads, so long as they are accompanied by commentary or are presented in the form of parody, can also be copied and distributed but please acknowledge as the source. Translation of tobacco company ads and relevant commentary into languages other than English will be particularly welcomed.

Last Revised: 3rd January, 2003


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