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Statement of Intent by the author
The site does not contain a definitive list of such ads nor are the ads selected to focus upon any particular individuals or companies. However, there are exceptions. Where the weight of evidence has accumulated and indicates such advertising is clearly a matter of long term company policy e.g. with tobacco companies and their advertising agencies, then a stronger line is taken. Because of the health implications of the sale of these products additional commentary draws attention to various other aspects of cigarette advertising and smoking. In due course a separate web site focussing on tobacco companies and their world-wide advertising practices will be set up. In the meantime viewers should give careful consideration to any statements from tobacco companies disavowing the use of manipulative techniques and any statements that they might make claiming that the health and welfare of the population at heart. Equally they should take any statement that claims that cigarette smoking is a matter of free choice with a 'pinch of salt'. Where they feel strongly about the use of manipulative techniques they ought to make appropriate representations to the companies concerned and any other interested parties.
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Terms and Conditions of Use
1. Jim Hagart cannot be held responsible in any way whatsoever for the users behaviour, thoughts or feelings should these be influenced by viewing the ads and commentary on this site. 2. Jim Hagart cannot be held responsible for any misuse or violation of any copyright restrictions over advertisements, images or other material arising from their use on Jim Hagart's Subliminal World. 3. Viewers accept that adverts illustrated on Jim Hagart's Subliminal World are presented as an integral part of fair commentary on the subject of semi-subliminal and manipulative advertising.
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Issues concerning alleged infringement of copyright
Any individual or company who wishes to raise issues concerned with infringement of copyright of other material should identify themselves as the owner of the copyright or acting on behalf of the owner of the copyright that has been alleged to have been infringed . A list of the works that are alleged to have been infringed should also be supplied. An address, telephone number, and if available, an electronic mail address should be supplied in order that the complaining party may be contacted. Complainants should also supply a statement testifying that use of the material in the matter complained of is not authorized by the copyright owner, its agent, or the law in any form whatsoever, including a statement that the work cannot be used in the public interest and commented upon as a matter of fair comment. Consideration should also be given to the relevance of the information included on the Supplement to this page.
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Information for any supplier of information or content to the author
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Few of the ads are presented at their original full page or double page size as file sizes would be excessive. However, where the salient segments of ads are presented to highlight specific issues or techniques these are usually presented at their original size. Again the few exceptions are noted. Viewers interested in full size copies may, in due course, purchase a CD with the full contents of this site and additional material presented at a variety of resolutions. As illustrated on most computer screens, ads may appear to be clear and detailed. In fact, they are nowhere near as detailed as illustrations in magazines. The illusion of high quality exists only because the visual system of the viewer compensates for any deficiencies on screen. The resolution of a computer screen is, in fact, about one half that of standard print and considerably poorer than high quality photography or print This reduction in screen quality means that many ads containing semi-subliminal elements cannot be reproduced on screen. The author does not consider it appropriate to enlarge these images in an attempt to provide viewers with additional examples of subtle ads. Changing the size of an ad would most likely change the perceptions of that ad. Such ads have therefore generally been excluded, leaving attention focussed on semi-subliminal and manipulative ads containing elements that can be perceived with normal vision after attention is focussed on them Viewers will find a basic explanation of the perceptual process on the psychology and perception pages. For more comprehensive explanations viewers are referred to the various books on perception, psychology, advertising and art listed in the bibliography.
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For additional information relevant to the publication of this site click on the appropriate entry Prolegomenon, Section 2 of the Educational Reform Act (1987) and other matters Article 10 of the European Convention for the protection of Human Rights Section 6 of the Defamation Act 1952
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Last Revised: 3rd January, 2003 |
These
web pages make use of various ads to bring offensive and manipulative
advertising techniques to the notice of the general public. No claims
are made as to the ability of such ads to influence members of the
public. The ads are presented simply as examples of what is current
practice by certain companies and their agents. However, given the
length of time such ads have been in use it is likely that the relevant
companies have evaluated their use and can provide information regarding
their ability to influence the viewing public. 
