Part I: Questions without answers*
(* Answers can be found on other pages. Seek and ye shall find.)
|Which cigarette ad contained this 'masturbating'
young man? And, if you don't
think he is supposed to be masturbating you can see how Picasso represented
this form of behaviour in one of his paintings by clicking
Which ad made use of the Mercedes logo in place of Marilyn Monroe's beauty spot? It was a Merc ad, of course.
Which beer company (with lots of buddies in the US) has produced an ad that seems to allude to a connection between their beer, their customers, sex and sheep? Do their customers act like sheep, or what? Before you let your imagination run riot, seek out the answer on this site.
What is this camel about to get up to and in which cigarette ad will you find this imagery? The unethical nature of this type of advertising could lead one to conclude this ad constituted unfair comment on a competitor.
[Note the background of this image has been 'blacked out' to make the figures more easily discernible. You can find it in the bottom right hand corner of the relevant advert.]
What is brewing on the tip of this man's tongue? It usually has three letters and can be oral in nature.
Which cigarette ad contained the 'devilish' face (on the left of this extract). It is lit from the below left, leaving the upper right cheek and the top of the head in shade. In addition, the central figure is almost like an insect with antennae. Could it be a 'little devil'? If so, the complete ad also contains a few of their relatives and some 'customers'.
Which ad contained two 'deathly white' individuals 'kissing'? If you found the ad with the masturbating young man, look around the same page(s) and you will also find this image (the ad appeared as both a single and a double page spread). The ad also contains a few other semi-subliminal items of equal interest. Note: the image has multiple focal points and can also be perceived as a single 'face' with a beard.
[Note this image is similar to a number of classic visual illusions. It offers features that can be interpreted as either one face or as two.]
Part II : Images with answers*
(*Answers are at the end of the section. Note that there are no alternative message associated with these images in order not to spoil your fun. Click on the image if you wish to see a larger version of the ad. )
Benson and Hedges (UK) claim to offer oral satisfaction. Given time they'll permanently pull the plug on smoking and the other activity that is marginally represented in this ad. What is odd about this ad?
[Note this ad has been brightened to allow the wiring to stand out against the background]
Here we have Jim Beam - he's a real flash guy. Light a match where his message is and you will get more than your fingers burned. But he also has a lot more to hide. Check out the larger image and you'll note that the robot is sexually charged.
See Jim's Beaming for more Jim Beam ads.
|And here is Stella Artois. Don't get too closely acquainted with this lady - she's not just expensive, she could easily be the death of you and spoil the fun associated with her embedded message. Can you see it? It's a little bit runny.
Good 'Old Joe' - he's defunct now but his spirit lives on. There has always been more to this Camel's life than giving the hump and lots of youngsters fell for this self parody, courtesy of J.R. Reynolds.
This animated illustration has nothing to hide. It is simply a taster for the Camel ads discussed elsewhere. These have lots of 'hidden' features.
|Dis is an Ad is for Disarrono, but it does have some human characteristics. In fact, the producers of this ad would be somewhat contented if you accused it of being two-faced. But then not every advertising professional can count. To find the oddity, note that everyon% has a number of sides to their character and you should never pay too much attention to looks.
|And last, but
not least, we have part of a Gordon's Gin ad. Mixed well, his
cheery countenance often hides a rather depressing nature. He'll
help you deal with anxiety but 'slow motion suicide' is his real game.
Champagne bubbles might lead to fun but Gordon's most definitely don't.
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Part III : What you have been missing?
If you haven't been unusually observant in the past you will not have noticed the 'hidden' elements in the ads presented above. Each advert incorporates something that in lay persons language would probably be described as subliminal advertising or as attempts at subliminal persuasion. A more appropriate term, as indicated elsewhere - and often - in these Web pages, would be semi-subliminal information.
Normally you would not notice these aspects of an advert as they are on the borderline of perceptual ability and extremely well disguised. But - once they have been drawn to your attention - they become difficult to overlook. Anyone who saw Bob Loblaw's pages concerning the images embedded in the opening screen of Windows95 knows what I mean. To test the impact these ads, and a little bit of attention, might have on viewers it is suggested that you return to view the site someday. When your return you will recognize virtually every semi-subliminal image that you identified, even though you might have had difficulty recognizing the 'hidden' elements initially.
Last Revised: 3rd January, 2003