*Note that book cover illustrations may differ from that currently offered and US and UK versions often have different covers.
Taylor, E. (1990) Subliminal Communication : Emperor's Clothes or Panacea? Just Another Reality Publishing, Las Vegas. Taylor, E. (1988 ) Subliminal Learning : An Eclectic Approach. RK Book, Las Vegas. Taylor, P. (1984) Smoke Ring: The politics of tobacco. The Bodley Head, London. Temple, C. (1993) The Brain: An Introduction to the Psychology of the Human Brain and Behaviour. Penguin Books, Harmondsworth.
Thorne, T. (1997) Dictionary of Contemporay Slang: The newest slang terms explained. Bloomsbury Publishing, London. Toop, A. (1992) European Sales Promotion: Great campaigns in action. Kogan page, London. Twitchell, J.B. (1996) Adcult USA: The Triumph of Advertising in American Culture Columbia University Press, New York.
Underwood, G. (1996) Implicit Cognition. Oxford University Press. Valentine, E.R. (1992) Conceptual issues in psychology (2nd ed) Routledge, London. Veeder, G.K. (1975/1980) Influence of Subliminal Suggestion on 2 films Arno Press, New York. [Not illustrated]
Wade, C. and Tavris, C. (1999) Invitation to Psychology. Addison Wesley Publishing Company Wade, N. (1990) Visual Allusions : Pictures of Perception LEA, Hillsdale, N.J. Wainer, H. (1997) Visual Revelations: Graphical Tales of Fate and Deception from Napoleon Bonaparte to Ross Perot. Copernicus/Springer-Verlag, New York.
Ward, D. (1988) Illustration for Advertising. Macdonald & Co (Publishers) Ltd, London. Wernick, A. (1991) Promotional Culture : Advertising, ideology and symbolic expression Sage Publications, London.Weatherill, R. (Ed.)(1999) The Death Drive : New Life for a Dead Subject. Rebus Press, London.
White, R. (2000) Advertising (4th edition) McGraw Hill, Maidenhead. Wilkie, W.L. (1994) Consumer Behavior (3rd Edition) John Wiley and Sons, New York. Willats, J. (1997) Art and Representation: New Principles in the Analysis of Pictures Princeton University Press, Princeton, N.J.
Williams, T.G. (1982) Consumer Behavior: fundamentals and strategies. West Publishing Co., St. Paul. [Not illustrated] Williamson, J. (1978) Decoding Advertisements : Ideology and Meaning in Advertisements Marian Boyars, New York. Williamson, J. (1986) Consuming Passions: The Dynamics of Popular Culture. Marion Boyars, London. [not illustrated]. Wrightsman, L.S. (1992) Assumptions About Human Nature: implications for Researchers and Practitioners (2nd ed) Sage Publications, Newbury Park.
Zikmund, W.G. & d'Amica, M. (1995) Effective Marketing : Creating and Keeping Customers South Western College Publishing, Cincinnati, Ohio. Zimbardo, P. et al. (1995) Psychology: A European Text. HarperCollins, London. Zimbardo, P.G. and Leippe, M.R. (1991) Psychology of Attitude Change and Social Influence Mc-Graw-Hill, Inc. New York.
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Last Revised: 3rd January, 2003 |