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*Note
that book cover illustrations may differ from that currently offered
and US and UK versions often have different covers.
 Taylor, E. (1990) Subliminal Communication
: Emperor's Clothes or Panacea? Just Another Reality Publishing, Las
Vegas.
 Taylor, E. (1988 )
Subliminal Learning : An Eclectic Approach. RK Book, Las Vegas.
 Taylor, P. (1984) Smoke Ring: The politics
of tobacco. The Bodley Head, London.
 Temple,
C. (1993) The Brain: An Introduction to the Psychology of the Human
Brain and Behaviour. Penguin Books, Harmondsworth.
 Thorne,
T. (1997) Dictionary of Contemporay Slang: The newest slang terms
explained. Bloomsbury Publishing, London.
 Toop,
A. (1992) European Sales Promotion: Great campaigns in action. Kogan
page, London.
 Twitchell, J.B. (1996) Adcult USA:
The Triumph of Advertising in American Culture Columbia University
Press, New York.
 Underwood, G. (1996) Implicit Cognition.
Oxford University Press.
 Valentine,
E.R. (1992) Conceptual issues in psychology (2nd ed) Routledge, London.
Veeder,
G.K. (1975/1980) Influence of Subliminal Suggestion on 2 films Arno
Press, New York. [Not illustrated]
 Wade,
C. and Tavris, C. (1999) Invitation to Psychology. Addison Wesley
Publishing Company
 Wade, N. (1990) Visual Allusions : Pictures
of Perception LEA, Hillsdale, N.J.
 Wainer,
H. (1997) Visual Revelations: Graphical Tales of Fate and Deception
from Napoleon Bonaparte to Ross Perot. Copernicus/Springer-Verlag,
New York.
 Ward, D. (1988) Illustration for Advertising.
Macdonald & Co (Publishers) Ltd, London.
 Wernick, A. (1991) Promotional Culture
: Advertising, ideology and symbolic expression Sage Publications, London.
 Weatherill,
R. (Ed.)(1999) The Death Drive : New Life for a Dead Subject. Rebus
Press, London.
 White,
R. (2000) Advertising (4th edition) McGraw Hill, Maidenhead.
 Wilkie,
W.L. (1994) Consumer Behavior (3rd Edition) John Wiley and Sons, New
York.
 Willats, J. (1997) Art and Representation:
New Principles in the Analysis of Pictures Princeton University Press,
Princeton, N.J.
Williams, T.G.
(1982) Consumer Behavior: fundamentals and strategies. West Publishing
Co., St. Paul. [Not illustrated]
 Williamson, J. (1978) Decoding Advertisements
: Ideology and Meaning in Advertisements Marian Boyars, New York.
 Williamson,
J. (1986) Consuming Passions: The Dynamics of Popular Culture. Marion
Boyars, London. [not illustrated].
 Wrightsman,
L.S. (1992) Assumptions About Human Nature: implications for Researchers
and Practitioners (2nd ed) Sage Publications, Newbury Park.
 Zikmund,
W.G. & d'Amica, M. (1995) Effective Marketing : Creating and Keeping
Customers South Western College Publishing, Cincinnati, Ohio.
 Zimbardo,
P. et al. (1995) Psychology: A European Text. HarperCollins, London.
 Zimbardo,
P.G. and Leippe, M.R. (1991) Psychology of Attitude Change and Social
Influence Mc-Graw-Hill, Inc. New York.
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