*Note that book cover illustrations may differ from that currently offered and US and UK versions often have different covers.

Infact's 1998 People's Annual Report. The Apex Press, New York.

Jefkins, F. (1992) Advertising (5^th edition) Made Simple Books/Butterworth-Heinemann Ltd., Oxford.

Jhally, S. (1990) The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society Routledge, New York. [Not illustrated]

Johnson, K.L. (1988) Subliminal Selling Skills.  American Management Association (Amacom), New York.

Jones, B. (1999) The Official ITV F1 Grand Prix Guide 1999. Colour Library Direct.

Jones, J.P. (Ed) (2000) Advertising Organizations and Publications: A Resource Guide Sage Publications Inc. Thousand Oaks, Calif.

Jonides, J. and Rozin, P. (1986) Psychology : Study Guide to accompany Gleitman's Psychology W.W. Norton and company, New York.

Jowett, G.S. and O'Donnell, V. (1999) Propaganda and Persuasion (3rd ed). Sage Publications, Thousand Oaks, CA.

Karle, H.W.A. and Boys, J.H. (1987) Hypnotherapy : A Practical Handbook Free Association Books, London.

Hypnotherapy : A Practical Handbook (Jan, 1996)

Key, W.B. (1972) Subliminal Seduction. New American Library, New York.

Key, W.B. (1976) Media Sexploitation. Signet Books/New American Library, New York.

Key, W.B. (1980) The Clam Plate Orgy. Prentice-Hall, Englewood Cliffs, N.J. [Not illustrated]

Key, W. B. (1989) The Age of Manipulation : The Con in confidence, The sin in sincere. Madison Books, Lanham, Maryland.

Key, W. B. (1992) Subliminal Adventures in Erotic Art. Branden Publishing Co. Inc., Boston.

Klein, N. (2000) No Logo: Taking Aim at the Brand Bullies Flamingo/Harper Collins, London.

Klein, R. (1993) Cigarettes Are Sublime. Duke University Press, Durham, Nth. Carolina.

Kluger, R. (1996) Ashes to Ashes : America's Hundred-Year Cigarette War, the Public Health, and the unabashed Triumph of Philip Morris. Alfred A. Knopf, New York.

Lacey, N.(1999) Image and Representation : Key Concepts. St. Martin's Press, London.

Leek, M.E. (1995) The New Encyclopedia of Airbrush Techniques. Headline Publishing PLC, London.

Lester, P.M. (2000) Visual Communication: Images with messages Wadsworth/Thomson Learning, Belmont, CA.

Lewicki, P. (1986) Nonconscious Social Information Processing Academic Press, New York. [Not illustrated]

Lucie-Smith, E. (1997 Reprinted) Sexuality in Western Art Thames and Hudson, London.

Longinotti-Buitoni, G.L. (1999) Selling Dreams : How to Make Any Product Irresistible. Simon and Schuster, New York.

Lupton, E. and Miller, A. (2000) Design Writing Research : Writing on Graphic Design. Phaidon Press, London.

Macklin, M.C. and Carlson, L. (Eds) (1999) Advertising to Children : Concepts and controversies

Males, M. (1999) Smoked : Why Joe Camel Is Still Smiling Common Courage Press.

Marchand, P. (1998) Marshall McLuhan : The Medium and the Messenger A Biography. The MIT Press, Cambridge, Mass.

Mariotti, J. (1999) Smart Things to Know About Brands and Branding Capstone Publishing, Oxford/Capstone US, Dover, NH.

Marquand, D. (1988) The Unprincipled Society: New demands and old politics.Jonathon Cape, London.

Martin, T. (1999) Essential Surrealists. Dempsey Parr, London.

Matthews, M.S. & Poulsen, E.B. (1998) Frontpage 98: The Complete Reference.   Osborne/McGraw-Hill, Berkeley, Calif.

McQuail, D. (1994) McQuail's Mass Communication Theory Sage Publications, London.

McQuail, D. and Windahl, S. (1993) Communication Models : For the Study of Mass Communications Longman, Harlow.

Mecca, A.M., Smelser, N.J. and Vasconcellos, J. (Eds) (1989) The Social Importance of Self-Esteem University of California Press, Berkeley.

Messaris, P. (1997) Visual Persuasion : The Role of Images in Advertising Sage Publications, Thousand Oaks, Calif. Myers, G. (1994) Words in Ads. Arnold, London.

Meyers, W. (1984) The Image Makers: Secrets of successful advertising. Macmillan, London and Basingstoke.

Milburn, M.A. (1991) Persuasion and Politics : The Social Psychology of Public Opinion Brooks/Cole, Pacific Grove, Calif.

Murphy, J., John, M. and Brown, H. (1984) Dialogues and Debates in Social Psychology Lawrence Erlbaum, London, in association with the Open University .

Myers, K. (1986) Understains : the sense and seduction of advertising Comedia Publishing Group, London.[Not illustrated]

Myers, W. (1984) Words in Ads Macmillan, London.

N.E. Thing Enterprises (1994) Magic Eye II: 3D Illusions. Michael Joseph, London.

Norman, D.A. (1988) The Psychology of Everyday Things Basic Books, N.W.

Nye, R.D. (1999) Three Psychologies: Perspectives fom Freud, Skinner and Rogers. Wadsworth

Ogilvy, D. (1983) Ogilvy on Advertising Crown, New York.

O'Guinn, T.C. et al (1998) Advertising South Western College Publishing, Cincinnati, Ohio.

Packard, V. (1957,1981) The Hidden Persuaders Penguin, Harmondsworth, Middlsx.

Pashler, H. (1998) Attention (Studies in Cognition Series) Psychology Press, Hove, E.Sussex.

Patterson, P. & Wilkins, L. (1988) Media Ethics : Issues & Cases McGraw-Hill, Boston, Mass.

Peter, J.P. & Olson, J.C. (1998) Consumer Behavior and Marketing Strategy Strategy (5^th edition) Irwin, Chicago.

Petrone, G. S. (1996) Tobacco Advertising : The Great Seduction with values. Schiffer Publishing Ltd., Atglen, PA.

Petty, R.E. and Cacioppo, J.T. (1996) Attitudes and Persuasion : Classic and Contemporary Approaches Westview Press.

Pratkanis, A. and Aronson, E. (1991) Age of Propaganda : The Everyday Use and Abuse of Persuasion H.Freeman and Company, New York.

Prins, H. (1990) Bizarre Behaviours: Boundaries of Psychiatric Disorder  Routledge, London.

Pringle, P. (1998) Cornered : Big Tobacco at the Bar of Justice Henry Holt & Company

Protz, R. (1978) Pulling a fast one: What the brewers have done to your beer. Pluto Press, London.

Protz, R. (1999) The Real Ale Almanac. Neil Wilson Publishing, Glasgow/CAMRA.

Radford, J. and Govier, E. (1980) A Textbook of Psychology. Sheldon Press, London.

Reber, A.S. (1995) The The Penguin Dictionary of Psychology Penguin, Harmondsworth, Middlsx.

Richards, B. (1994) Disciplines of delight: The psychoanalysis of popular culture. Free Association Books, London.

Radford, J. and Govier, E. (1980) A Textbook of Psychology. Sheldon Press, London.

Rodgers, N. ( )Incredible Optical Illusions: A Spectacular Journey through the world of the Impossible.

Rogers, P. and Baldwin, S. (1999) Controlled or Reduced Smoking. Greenwood Press,Westport, Connecticut.

Ross, L. and Nisbett, R.E. (1991) The Person and the Situation: Perspectives of Social Psychology McGraw-Hill Publishing, New York.

Rothenstein, J. and Gooding, M. (1999)   The Playful Eye: An Album of Visual Delight Redstone Press, London.

Sala, S.D. (1999) Mind Myths: Exploring Popular Assumptions about the Mind and Brain John Wiley and Sons, Chichester.

Saunders, D. (1994) The World's Best Advertising Photography B.T. Batsford, London.

Saunders, D. (1996) Sex in Advertising (Best Ads) B.T. Batsford, London.

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Saunders, D. (1999) 20th Century Advertising Carlton Books, London.

Schiffman, L.G. and Kanuk, L.L. (1987) Consumer Behavior(3rd Edition) Prentice-Hall International, Englewood Cliffs, N.J.

Severin, W.J. and Tankard, J.W. (1992) Communication Theories: Origins, Methods and Uses (3rd ed) Longman, New York.

Shaw, J. (1999) Corporate Cons: How the business community is taking consumers for a ride... Management Books 2000, Chalford, Gloucestershire.

Shepard, R. N. (1990) Mind Sights : Original Visual Illusions, W.H. Freeman and Co., New York.

Shimp, T.A. (2000) Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications The Dryden Press, Fort Worth.

Singer, J.L. (Ed) (1990) Repression and Dissociation: Implications for Personality Theory, Psychopathology and Health The University of Chicago Press, Chicago.

Sivulka, J. (1998) Soap, Sex, and Cigarettes: A Cultural History of American Advertising Wadsworth Publishing, Belmont, CA.

Soderholm, C.E. (1997) How 10% of the people get 90% of the pie.  St. Martin's Griffin, New York.

Sodorow, L.M. (1993) Psychology (2nd Ed) Brown & Benchmark, Madison, Wisc.

Solomon, M.R. (1996) Consumer Behavior: Buying, Having, and Being   Prentice-Hall International, Inc. Englewood Cliffs, N.J.

Solomon, M.R. et al. (1999) Consumer Behaviour: A European Perspective. Prentice Hall Europe.

Sommerhoff, G. (2000) Understanding Consciousness : Its function and Brain Processes. Sage Publications, London.

Southgate, P. (1995) Total Branding by Design. Kogan Page, London.

Sparks, C. with Reading, A. (1998) Communism, Capitalism and the Mass Media Sage Publications, London.

Staniszewski, M.A. (1995) Believing Is Seeing : Creating the Culture of Art Penguin Books, New York.

Starkey, M. (1989) Born to Shop. Monarch, Eastbourne.

Sullivan, L. (1998) Hey, Whipple, Squeeze This : A Guide to Creating Great Ads John Wiley and Sons, Inc., New York.

Sutherland, M. & Sylvester, A.K. (2000) Advertising and the Mind of the Consumer: What works, what doesn't and why (2nd edition)