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*Note
that book cover illustrations may differ from that currently offered
and US and UK versions often have different covers.
 Acton,
M. (1997) Learning to Look at Paintings Routledge, London.
 Aitchison,
J. (1999) Cutting Edge Advertising: How to Create the world's best
print for brands in the 21st century Prentice Hall, Singapore.
 Antonides,
G. and Raaij, W.F. van.(1998) Consumer Behaviour: A European Perspective
John Wiley and Sons, Chichester.
Antonides,
G. and Raaij, W.F. van.(1999) Case Studies in Consumer Behaviour
John Wiley and Sons, Chichester.
 Atkinson,
M. (1984) Our masters' voices : the language and and body language
of politics. Methuen, London.
 Aumont,
J. (1997) The Image. British Film Institute Publishing, London.
 Baker,
A. and Boyd, T. (eds) (1997) Out of Bounds : Sports, Media, and
the politics of identity Indiana University
Press, Bloomington, Indianapolis.
 Banyard,
P. and Hayes, N. (1994) Psychology: Theory and Application. Chapman
and Hall, London.
 Barnicoat,
J. (1972) Posters a Concise History Thames and Hudson, London.
 Barry,
A.M.S. (1997) Visual Intelligence : Perception, Image, and Manipulation
in Visual Communication State University of New York Press, Albany,
NY.
 Becker,
C. (Ed) (1994) The Subversive Imagination : Artists, Society and
Societal Responsibility Routledge, New York and London.
 Bettinghaus,
E. (1994) Persuasive Communication (4th ed) Holt, Rinehart and Winston,
Inc. New York.
 Beier,
E. G. and Young, D.M. (1984) The Silent Language of Psychotherapy:
Social Reinforcement of Unconscious Processes Aldine de Gruyter.
 Berger,
J.( 1972) Ways of Seeing BBC/Penguin Books, London.
 Bignell,
J. (1997) Media Semiotics : An Introduction Manchester University
Press, Manchester.
 Billig,
M. (1999) Freudian Repression : Conversation creating the unconscious
Cambridge University Press, Cambridge.
 Blythe,
J. (1997) The Essence of Consumer Behaviour Prentice Hall, Hemel
Hempstead.
 Boone,
L.E. & Kurtz, D.L. (1999) Contemporary Marketing Wired (9th
Ed) The Dryden Press, Fort Worth.
Bornstein,
R. and Pittman, T.S. (Eds.) (1992) Perception Without Awareness
: Cognitive, clinical and social perspectives Guilford Press, New
York[not illustrated]
 Braham,
B. (1986) The Graphic Arts Studio Manual. William Collins and Sons
Co., London.
 Brierley, S. (1995) The Advertising
Handbook. Routledge, London.
 Bruce,
V. & Young, A. (1998) In the Eye of the Beholder : The Science
of Face Perception Oxford University Press.
 Bull,
P.E. (1987) Posture and Gesture. Pergamon Press, Oxford.
 Butterfield,
L. (Ed) (1999) Excellence in Advertising : The IPA Guide to Good
Practice (2nd Ed). IPA/ButterworthHeinemann, Oxford.
 Caputi, J. (1988) The Age of Sex Crime.
The Women's Press Ltd, London.
 Cardwell,
M., Clark, L. & Meldrum, C. (2000) Psychology for A Level. Collins
Educational, London.
 Carey, P. (1996) Media Law. Sweet &
Maxwell, London.
 Chan,
C. (1989) China. The Guidebook Company Ltd., Hong Kong.
 Chancer,
L.S. (1992) Sadomasochism in Everyday Life : The dynamics of power
and powerlessness. Rutgers University Press, New Brunswick, N.J.
 Cialdini,
R.B. (2000) Influence: Science and Practice (4th ed) Allyn
and Bacon.
 Clark, E. (1988) The Want Makers : Inside
the World of advertising Penguin, Harmondsworth.
 Clark,
T. (1997) Art and Propaganda in the Twentieth: The political image
in the Age of Mass Culture Harry N. Abrams/ The Everyman Art Library
(Weidenfeld and Nicolson Ltd., London)
 Congdon-Martin, D. (1997) Camel Cigarette
Collectibles : 1964-1995. Schiffer Publishing Ltd., Atglen, PA.
 Cook, G. (1992) The Discourse of Advertising
Routledge, London.
 Cumming, R. (1999) Annotated Art.
Covent Garden Books (Dorling Kindersley), London.
Davidson, M. (1992) The
consumerist manifesto: Advertising in post-modern times. Routledge,
London. [not illustrated]
 Davis,
M.P. and Zerdin, D. (1996) Effective Use of Advertising Media: a
practical handbook Random House Business, London.
 Dixon, N.F. (1981) Preconscious Processing.
John Wiley & Sons, Chichester.
 Downing,
J., Mohammadi, A and Sreberny-Mohammadi, A. (1995) Questioning the
Media : A Critical Introduction. Sage Publications, Newbury Park.
 Doyal,
L. and Gough, I. (1991) A theory of human need. Macmillan, Basingstoke.
 Dyer, G. (1982,1988) Advertising As Communication
(Studies in Communication) Routledge, London.
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