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Consumer Behaviour

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Antonides, G. and Raaij, W.F. van.(1998) Consumer Behaviour: A European Perspective John Wiley and Sons, Chichester.

Antonides, G. and Raaij, W.F. van.(1999) Case Studies in Consumer Behaviour John Wiley and Sons, Chichester.

Blythe, J. (1997) The Essence of Consumer Behaviour Prentice Hall, Hemel Hempstead.

 

 

 

Boone, L.E. & Kurtz, D.L. (1999) Contemporary Marketing Wired (9th Ed) The Dryden Press, Fort Worth.

East, R. (1990) Changing consumer behaviour. Cassell, London.

Engel, J.F., Blackwell, R.D. and Miniard, P.W. (1995) Consumer Behavior (8th Edition). The Dryden Press, Fort Worth.

 

 

Foxall, G. and Goldsmith, R.E. (1994) Consumer Psychology for Marketing Routledge, London.

Foxall, G.R., Goldsmith, RE and Brown, S. (1998) Consumer Psychology for Marketing (2nd edition). International Thomson Business Press, London.

Gunter, B. and Furnham, A. (1998) Children As Consumers : A Psychological Perspective Routledge, London.

 

 

 

Longinotti-Buitoni, G.L. (1999) Selling Dreams : How to Make Any Product Irresistible. Simon and Schuster, New York.

Peter, J.P. & Olson, J.C. (1998) Consumer Behavior and Marketing Strategy Strategy (5th edition) Irwin, Chicago.

Schiffman, L.G. and Kanuk, L.L. (1987) Consumer Behavior(3rd Edition) Prentice-Hall International, Englewood Cliffs, N.J.

 

 

 

Shimp, T.A. (2000) Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications The Dryden Press, Fort Worth.

SOLOMN2.jpg (16481 bytes)Solomon, M.R. (1996) Consumer Behavior: Buying, Having, and Being   Prentice-Hall International, Inc. Englewood Cliffs, N.J.

Solomon.jpg (9153 bytes)Solomon, M.R. et al. (1999) Consumer Behaviour: A European Perspective. Prentice Hall Europe.

 

 

 

Wilkie, W.L. (1994) Consumer Behavior (3rd Edition) John Wiley and Sons, New York.

Williams, T.G. (1982) Consumer Behavior: fundamentals and strategies. West Publishing Co., St. Paul. [Not illustrated]

Zikmund, W.G. & d'Amica, M. (1995) Effective Marketing : Creating and Keeping Customers South Western College Publishing, Cincinnati, Ohio.

 

 

 

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