Part 1 of Banner Heading for Jim Hagart's Subliminal  World.Part 2 of Banner Heading for Jim Hagart's Subliminal WorldPart 3 of Banner Heading.

Bibliography heading

Consumer Behaviour

First time visitors should click here.


Animated book

*Note that book cover illustrations may differ from that currently offered and US and UK versions often have different covers.


Antonides, G. and Raaij, W.F. van.(1998) Consumer Behaviour: A European Perspective John Wiley and Sons, Chichester.

Antonides, G. and Raaij, W.F. van.(1999) Case Studies in Consumer Behaviour John Wiley and Sons, Chichester.

Blythe, J. (1997) The Essence of Consumer Behaviour Prentice Hall, Hemel Hempstead.




Boone, L.E. & Kurtz, D.L. (1999) Contemporary Marketing Wired (9th Ed) The Dryden Press, Fort Worth.

East, R. (1990) Changing consumer behaviour. Cassell, London.

Engel, J.F., Blackwell, R.D. and Miniard, P.W. (1995) Consumer Behavior (8th Edition). The Dryden Press, Fort Worth.



Foxall, G. and Goldsmith, R.E. (1994) Consumer Psychology for Marketing Routledge, London.

Foxall, G.R., Goldsmith, RE and Brown, S. (1998) Consumer Psychology for Marketing (2nd edition). International Thomson Business Press, London.

Gunter, B. and Furnham, A. (1998) Children As Consumers : A Psychological Perspective Routledge, London.




Longinotti-Buitoni, G.L. (1999) Selling Dreams : How to Make Any Product Irresistible. Simon and Schuster, New York.

Peter, J.P. & Olson, J.C. (1998) Consumer Behavior and Marketing Strategy Strategy (5th edition) Irwin, Chicago.

Schiffman, L.G. and Kanuk, L.L. (1987) Consumer Behavior(3rd Edition) Prentice-Hall International, Englewood Cliffs, N.J.




Shimp, T.A. (2000) Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications The Dryden Press, Fort Worth.

SOLOMN2.jpg (16481 bytes)Solomon, M.R. (1996) Consumer Behavior: Buying, Having, and Being   Prentice-Hall International, Inc. Englewood Cliffs, N.J.

Solomon.jpg (9153 bytes)Solomon, M.R. et al. (1999) Consumer Behaviour: A European Perspective. Prentice Hall Europe.




Wilkie, W.L. (1994) Consumer Behavior (3rd Edition) John Wiley and Sons, New York.

Williams, T.G. (1982) Consumer Behavior: fundamentals and strategies. West Publishing Co., St. Paul. [Not illustrated]

Zikmund, W.G. & d'Amica, M. (1995) Effective Marketing : Creating and Keeping Customers South Western College Publishing, Cincinnati, Ohio.




Link to top of page


hline.jpg (2424 bytes)

hline.jpg (2424 bytes)




Link to previous pageLink to top of pageLink to Alternative Site  Menu offering some additional information about each page and its contents.

Commentary and information about any of the ads or requests on this Web site can be sent by e-mail to the Webmaster

To the best of the author's knowledge none of the illustrations, in the format used on this site, are subject to copyright. If copyright has been inadvertently breached please contact the author in order to rectify the matter. All brands and logos referred to or illustrated on this site are the property of the relevant companies and copyright holders. However, commentary and other information produced by the author can be freely copied and distributed. Similarly, illustrations of ads, so long as they are accompanied by commentary or are presented in the form of parody, can also be copied and distributed but please acknowledge as the source. Translation of tobacco company ads and relevant commentary into languages other than English will be particularly welcomed.

Last Revised: 3rd January, 2003


Utility animation