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Bibliography heading.

Books about Advertising

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*Note that book cover illustrations may differ from that currently offered and US and UK versions often have different covers.


Aitchison, J. (1999) Cutting Edge Advertising: How to Create the world's best print for brands in the 21st century Prentice Hall, Singapore.

Barnicoat, J. (1972) Posters a Concise History Thames and Hudson, London.

Bignell, J. (1997) Media Semiotics : An Introduction Manchester University Press, Manchester.

Boone, L.E. & Kurtz, D.L. (1999) Contemporary Marketing The Dryden Press, Fort Worth.



BRIERLEY.jpg (13363 bytes)Brierley, S. (1995) The Advertising Handbook. Routledge, London.

Butterfield, L. (Ed) (1999) Excellence in Advertising : The IPA Guide to Good Practice (2nd Ed). IPA/ButterworthHeinemann, Oxford.

CLARK.jpg (8920 bytes)Clark, E. (1988) The Want Makers : Inside the World of advertising Penguin, Harmondsworth.

COOK.jpg (11388 bytes)Cook, G. (1992) The Discourse of Advertising Routledge, London.




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Davis, M.P. and Zerdin, D. (1996) Effective Use of Advertising Media: a practical handbook Random House Business, London.

DYER.jpg (12839 bytes)Dyer, G. (1982,1988) Advertising As Communication (Studies in Communication) Routledge, London.

FORCVILL.jpg (5820 bytes)Forceville, C. (1996) Pictorial Metaphor in Advertising Routledge, London.

GODDARD.jpg (12851 bytes)Goddard, A. (1998) The Language of Advertising : Written Texts The Language of Advertising. Routledge, London.



Jefkins, F. (1992) Advertising (5th edition) Made Simple Books/Butterworth-Heinemann Ltd., Oxford.

Jhally, S. (1990) The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society Routledge, New York. [Not illustrated]


Jones, J.P. (Ed) (2000) Advertising Organizations and Publications: A Resource Guide Sage Publications Inc. Thousand Oaks, Calif.

Kilbourne, J. (1999) Deadly Persuasion: why women and girls must fight the addictive power of advertising. The Free Press ( A division of Simon and Schuster), New York.

Kilbourne, J. (2001) Can't Buy My Love.[Note: this is the paperback edition of Deadly Persuasion).




Klein, N. (2000) No Logo: Taking Aim at the Brand Bullies Flamingo/Harper Collins, London.

For an entertaining but insightful spoof e-mail correspondence focussing on Nike, one of the companies discussed in Naomi Klein's book, click here.


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Kleinman. book cover : World Advertising Review 1989Kleinman, World Advertising Review 1989. [ad to bibliogi.htm and bibi-s.htm]

Longinotti-Buitoni, G.L. (1999) Selling Dreams : How to Make Any Product irresistible Simon and Schuster, New York.

Macklin, M.C. and Carlson, L. (Eds) (1999) Advertising to Children : Concepts and controversies




Mariotti, J. (1999) Smart Things to Know About Brands and Branding Capstone Publishing, Oxford/Capstone US, Dover, NH.

MESSARIS.jpg (9787 bytes)Messaris, P. (1997) Visual Persuasion : The Role of Images in Advertising Sage Publications, Thousand Oaks, Calif. Myers, G. (1994) Words in Ads. Arnold, London.

Meyers, W. (1984) The Image Makers: Secrets of successful advertising. Macmillan, London and Basingstoke.

Myers, K. (1986) Understains : the sense and seduction of advertising Comedia Publishing Group, London.[Not illustrated]


MYERS.jpg (13732 bytes)Myers, W. (1984) Words in Ad Macmillan, London.

OGILVY.jpg (8857 bytes)Ogilvy, D. (1983) Ogilvy on Advertising Crown, New York.

oguinn.jpg (15580 bytes)O'Guinn, T.C. et al (1998) Advertising South Western College Publishing, Cincinnati, Ohio.




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PACKARD.jpg (8078 bytes)Packard, V. (1957,1981) The Hidden Persuaders Penguin, Harmondsworth, Middlsx.

saundrs.jpg (19527 bytes)Saunders, D. (1994) The World's Best Advertising Photography B.T. Batsford, London.

SAUNDERS.jpg (15265 bytes)Saunders, D. (1996) Sex in Advertising (Best Ads) B.T. Batsford, London.



Just because it looks interesting, an animated version of the cover of Sex in Advertising is shown below.   


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Saundrs3.jpg (21769 bytes)Saunders, D. (1999) 20th Century Advertising Carlton Books, London.

Shimp, T.A. (2000) Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications The Dryden Press, Fort Worth.

SIVULKA.jpg (15502 bytes)Sivulka, J. (1998) Soap, Sex, and Cigarettes: A Cultural History of American Advertising Wadsworth Publishing, Belmont, CA.



Southgate, P. (1995) Total Branding by Design. Kogan Page, London.

Starkey, M. (1989) Born to Shop. Monarch, Eastbourne.

Sullivan, L. (1998) Hey, Whipple, Squeeze This : A Guide to Creating Great Ads John Wiley and Sons, Inc., New York.




Sutherland, M. & Sylvester, A.K. (2000) Advertising and the Mind of the Consumer: What works, what doesn't and why (2nd edition)





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Toop, A. (1992) European Sales Promotion: Great campaigns in action. Kogan page, London.

TWITCHEL.jpg (11601 bytes)Twitchell, J.B. (1996) Adcult USA: The Triumph of Advertising in American Culture Columbia University Press, New York.

WARD.jpg (20515 bytes)Ward, D. (1988) Illustration for Advertising. Macdonald & Co (Publishers) Ltd, London.

WERNICK.jpg (10961 bytes)Wernick, A. (1991) Promotional Culture : Advertising, ideology and symbolic expression Sage Publications, London.


White, R. (2000) Advertising (4th edition) McGraw Hill, Maidenhead.

WILLIMSN.jpg (8203 bytes)Williamson, J. (1978) Decoding Advertisements : Ideology and Meaning in Advertisements Marian Boyars, New York.




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Commentary and information about any of the ads or requests on this Web site can be sent by e-mail to the Webmaster

To the best of the author's knowledge none of the illustrations, in the format used on this site, are subject to copyright. If copyright has been inadvertently breached please contact the author in order to rectify the matter. All brands and logos referred to or illustrated on this site are the property of the relevant companies and copyright holders. However, commentary and other information produced by the author can be freely copied and distributed. Similarly, illustrations of ads, so long as they are accompanied by commentary or are presented in the form of parody, can also be copied and distributed but please acknowledge as the source. Translation of tobacco company ads and relevant commentary into languages other than English will be particularly welcomed.

Last Revised: 3rd January, 2003


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