*Note that book cover illustrations may differ from that currently offered and US and UK versions often have different covers.
Aitchison, J. (1999) Cutting Edge Advertising: How to Create the world's best print for brands in the 21st century Prentice Hall, Singapore.
Barnicoat, J. (1972) Posters a Concise History Thames and Hudson, London.
Bignell, J. (1997) Media Semiotics : An Introduction Manchester University Press, Manchester.
Boone, L.E. & Kurtz, D.L. (1999) Contemporary Marketing The Dryden Press, Fort Worth.
Brierley, S. (1995) The Advertising Handbook. Routledge, London.
Butterfield, L. (Ed) (1999) Excellence in Advertising : The IPA Guide to Good Practice (2nd Ed). IPA/ButterworthHeinemann, Oxford.
Clark, E. (1988) The Want Makers : Inside the World of advertising Penguin, Harmondsworth.
Cook, G. (1992) The Discourse of Advertising Routledge, London.
Davis, M.P. and Zerdin, D. (1996) Effective Use of Advertising Media: a practical handbook Random House Business, London.
Dyer, G. (1982,1988) Advertising As Communication (Studies in Communication) Routledge, London.
Forceville, C. (1996) Pictorial Metaphor in Advertising Routledge, London.
Goddard, A. (1998) The Language of Advertising : Written Texts The Language of Advertising. Routledge, London.
Jefkins, F. (1992) Advertising (5th edition) Made Simple Books/Butterworth-Heinemann Ltd., Oxford.
Jhally, S. (1990) The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society Routledge, New York. [Not illustrated]
Jones, J.P. (Ed) (2000) Advertising Organizations and Publications: A Resource Guide Sage Publications Inc. Thousand Oaks, Calif.
Kilbourne, J. (1999) Deadly Persuasion: why women and girls must fight the addictive power of advertising. The Free Press ( A division of Simon and Schuster), New York.
Kilbourne, J. (2001) Can't Buy My Love.[Note: this is the paperback edition of Deadly Persuasion).
Klein, N. (2000) No Logo: Taking Aim at the Brand Bullies Flamingo/Harper Collins, London.
For an entertaining but insightful spoof e-mail correspondence focussing on Nike, one of the companies discussed in Naomi Klein's book, click here.
Kleinman, World Advertising Review 1989. [ad to bibliogi.htm and bibi-s.htm]
Longinotti-Buitoni, G.L. (1999) Selling Dreams : How to Make Any Product irresistible Simon and Schuster, New York.
Macklin, M.C. and Carlson, L. (Eds) (1999) Advertising to Children : Concepts and controversies
Mariotti, J. (1999) Smart Things to Know About Brands and Branding Capstone Publishing, Oxford/Capstone US, Dover, NH.
Messaris, P. (1997) Visual Persuasion : The Role of Images in Advertising Sage Publications, Thousand Oaks, Calif. Myers, G. (1994) Words in Ads. Arnold, London.
Meyers, W. (1984) The Image Makers: Secrets of successful advertising. Macmillan, London and Basingstoke.
Myers, K. (1986) Understains : the sense and seduction of advertising Comedia Publishing Group, London.[Not illustrated]
Myers, W. (1984) Words in Ad Macmillan, London.
Ogilvy, D. (1983) Ogilvy on Advertising Crown, New York.
O'Guinn, T.C. et al (1998) Advertising South Western College Publishing, Cincinnati, Ohio.
Packard, V. (1957,1981) The Hidden Persuaders Penguin, Harmondsworth, Middlsx.
Saunders, D. (1994) The World's Best Advertising Photography B.T. Batsford, London.
Saunders, D. (1996) Sex in Advertising (Best Ads) B.T. Batsford, London.
Just because it looks interesting, an animated version of the cover of Sex in Advertising is shown below.
Saunders, D. (1999) 20th Century Advertising Carlton Books, London.
Shimp, T.A. (2000) Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications The Dryden Press, Fort Worth.
Sivulka, J. (1998) Soap, Sex, and Cigarettes: A Cultural History of American Advertising Wadsworth Publishing, Belmont, CA.
Southgate, P. (1995) Total Branding by Design. Kogan Page, London.
Starkey, M. (1989) Born to Shop. Monarch, Eastbourne.
Sullivan, L. (1998) Hey, Whipple, Squeeze This : A Guide to Creating Great Ads John Wiley and Sons, Inc., New York.
Sutherland, M. & Sylvester, A.K. (2000) Advertising and the Mind of the Consumer: What works, what doesn't and why (2nd edition)
Toop, A. (1992) European Sales Promotion: Great campaigns in action. Kogan page, London.
Twitchell, J.B. (1996) Adcult USA: The Triumph of Advertising in American Culture Columbia University Press, New York.
Ward, D. (1988) Illustration for Advertising. Macdonald & Co (Publishers) Ltd, London.
Wernick, A. (1991) Promotional Culture : Advertising, ideology and symbolic expression Sage Publications, London.
White, R. (2000) Advertising (4th edition) McGraw Hill, Maidenhead.
Williamson, J. (1978) Decoding Advertisements : Ideology and Meaning in Advertisements Marian Boyars, New York.
Last Revised: 3rd January, 2003