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*Note that book cover illustrations may differ from that currently offered and US and
UK versions often have different covers.
 Aitchison,
J. (1999) Cutting Edge Advertising: How to Create the world's best
print for brands in the 21st century Prentice Hall, Singapore.
 Barnicoat,
J. (1972) Posters a Concise History Thames and Hudson, London.
 Bignell,
J. (1997) Media Semiotics : An Introduction Manchester University
Press, Manchester.
 Boone,
L.E. & Kurtz, D.L. (1999) Contemporary Marketing The Dryden Press,
Fort Worth.
 Brierley, S. (1995) The Advertising
Handbook. Routledge, London.
 Butterfield,
L. (Ed) (1999) Excellence in Advertising : The IPA Guide to Good Practice
(2nd Ed). IPA/ButterworthHeinemann, Oxford.
 Clark, E. (1988) The Want Makers : Inside
the World of advertising Penguin, Harmondsworth.
 Cook, G. (1992) The Discourse of Advertising
Routledge, London.
 Davis,
M.P. and Zerdin, D. (1996) Effective Use of Advertising Media: a practical
handbook Random House Business, London.
 Dyer, G. (1982,1988) Advertising As Communication
(Studies in Communication) Routledge, London.
 Forceville, C. (1996) Pictorial Metaphor
in Advertising Routledge, London.
 Goddard, A. (1998) The Language of Advertising
: Written Texts The Language of Advertising. Routledge, London.
 Jefkins,
F. (1992) Advertising (5th edition) Made Simple Books/Butterworth-Heinemann
Ltd., Oxford.
Jhally, S. (1990)
The Codes of Advertising : Fetishism and the Political Economy of
Meaning in the Consumer Society Routledge, New York. [Not illustrated]
 Jones,
J.P. (Ed) (2000) Advertising Organizations and Publications: A Resource
Guide Sage Publications Inc. Thousand Oaks, Calif.
 Kilbourne,
J. (1999) Deadly Persuasion: why women and girls must fight the addictive
power of advertising. The Free Press ( A division of Simon and Schuster),
New York.
 Kilbourne,
J. (2001) Can't Buy My Love.[Note: this is the paperback edition of
Deadly Persuasion).
 Klein,
N. (2000) No Logo: Taking Aim at the Brand Bullies Flamingo/Harper
Collins, London.
 For
an entertaining but insightful spoof e-mail correspondence focussing
on Nike, one of the companies discussed in Naomi Klein's book, click
here.
 Kleinman,
World Advertising Review 1989. [ad to bibliogi.htm and bibi-s.htm]
 Longinotti-Buitoni,
G.L. (1999) Selling Dreams : How to Make Any Product irresistible
Simon and Schuster, New York.
 Macklin,
M.C. and Carlson, L. (Eds) (1999) Advertising to Children : Concepts
and controversies
 Mariotti,
J. (1999) Smart Things to Know About Brands and Branding Capstone
Publishing, Oxford/Capstone US, Dover, NH.
 Messaris, P. (1997) Visual Persuasion
: The Role of Images in Advertising Sage Publications, Thousand Oaks,
Calif. Myers, G. (1994) Words in Ads. Arnold, London.
 Meyers,
W. (1984) The Image Makers: Secrets of successful advertising. Macmillan,
London and Basingstoke.
Myers, K. (1986) Understains
: the sense and seduction of advertising Comedia Publishing Group,
London.[Not illustrated]
 Myers, W. (1984) Words in Ad Macmillan,
London.
 Ogilvy, D. (1983) Ogilvy on Advertising
Crown, New York.
 O'Guinn, T.C. et al (1998) Advertising
South Western College Publishing, Cincinnati, Ohio.
 Packard, V. (1957,1981) The Hidden Persuaders
Penguin, Harmondsworth, Middlsx.
 Saunders, D. (1994) The World's Best
Advertising Photography B.T. Batsford, London.
 Saunders, D. (1996) Sex in Advertising
(Best Ads) B.T. Batsford, London.
Just because it looks interesting, an animated
version of the cover of Sex in Advertising is shown below.
 Saunders, D. (1999) 20th Century Advertising
Carlton Books, London.
 Shimp,
T.A. (2000) Advertising, Promotion, and Supplemental Aspects of Integrated
Marketing Communications The Dryden Press, Fort Worth.
 Sivulka, J. (1998) Soap, Sex, and Cigarettes:
A Cultural History of American Advertising Wadsworth Publishing, Belmont,
CA.
 Southgate,
P. (1995) Total Branding by Design. Kogan Page, London.
 Starkey,
M. (1989) Born to Shop. Monarch, Eastbourne.
 Sullivan,
L. (1998) Hey, Whipple, Squeeze This : A Guide to Creating Great Ads
John Wiley and Sons, Inc., New York.
 Sutherland,
M. & Sylvester, A.K. (2000) Advertising
and the Mind of the Consumer: What works, what doesn't and why
(2nd edition) 
 Toop,
A. (1992) European Sales Promotion: Great campaigns in action. Kogan
page, London.
 Twitchell, J.B. (1996) Adcult USA:
The Triumph of Advertising in American Culture Columbia University
Press, New York.
 Ward, D. (1988) Illustration for Advertising.
Macdonald & Co (Publishers) Ltd, London.
 Wernick, A. (1991) Promotional Culture
: Advertising, ideology and symbolic expression Sage Publications,
London.
 White,
R. (2000) Advertising (4th edition) McGraw Hill, Maidenhead.
 Williamson, J. (1978) Decoding Advertisements
: Ideology and Meaning in Advertisements Marian Boyars, New York.
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