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*Note
that book covers may differ from those illustrated. Check also for the most recent edition of textbooks if intending to purchase.
Antonides,
G. and Raaij, W.F. van.Consumer Behaviour: A European Perspective
Antonides,
G. and Raaij, W.F. van. Cases in Consumer Behaviour
Blythe,
J. The Essence of Consumer Behaviour (Essence of Management Series)
Boone,
L.E. & Kurtz, D.L. Contemporary Marketing
East,
R. Changing Consumer Behaviour
Engel, J.F., Blackwell, R.D. and Miniard, P.W. Engel Consumer Behavior 6e IE
Foxall,
G. and Goldsmith, R.E. (1994) Consumer Psychology for Marketing Routledge,
London.
Foxall,
G.R. Consumer Psychology for Marketing
Gunter,
B. and Furnham, A. Children as Consumers: A Psychological Analysis of the Young People's Market (International Series in Social Psychology)
Longinotti-Buitoni,
G.L. Selling Dreams: How to Make Any Product Irresistible
Peter,
J.P. & Olson, J.C. Consumer Behavior and Marketing Strategy
Schiffman,
L.G. and Kanuk, L.L. Consumer Behavior (9th Edition)
Shimp,
T.A. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Solomon, M.R. Consumer Behavior (7th Edition
Solomon, M.R. et al. Consumer Behaviour: A European Perspective
Wilkie,
W.L. Consumer Behavior
Williams, T.G.
(1982) Consumer Behavior: fundamentals and strategies. West Publishing
Co., St. Paul. [Not illustrated]
Zikmund,
W.G. & d'Amica, M. Effective Marketing with InfoTrac College Edition
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