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Consumer Behaviour

 

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Antonides, G. and Raaij, W.F. van.Consumer Behaviour: A European Perspective

Antonides, G. and Raaij, W.F. van. Cases in Consumer Behaviour

Blythe, J. The Essence of Consumer Behaviour (Essence of Management Series)

 

 

 

Boone, L.E. & Kurtz, D.L. Contemporary Marketing

East, R. Changing Consumer Behaviour

Engel, J.F., Blackwell, R.D. and Miniard, P.W. Engel Consumer Behavior 6e IE

 

 

Foxall, G. and Goldsmith, R.E. (1994) Consumer Psychology for Marketing Routledge, London.

Foxall, G.R. Consumer Psychology for Marketing

Gunter, B. and Furnham, A. Children as Consumers: A Psychological Analysis of the Young People's Market (International Series in Social Psychology)

 

 

Longinotti-Buitoni, G.L. Selling Dreams: How to Make Any Product Irresistible

Peter, J.P. & Olson, J.C. Consumer Behavior and Marketing Strategy

Schiffman, L.G. and Kanuk, L.L. Consumer Behavior (9th Edition)

 

 

 

Shimp, T.A. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

SOLOMN2.jpg (16481 bytes) Solomon, M.R. Consumer Behavior (7th Edition

Solomon.jpg (9153 bytes)Solomon, M.R. et al. Consumer Behaviour: A European Perspective

 

 

 

Wilkie, W.L. Consumer Behavior

Williams, T.G. (1982) Consumer Behavior: fundamentals and strategies. West Publishing Co., St. Paul. [Not illustrated]

Zikmund, W.G. & d'Amica, M. Effective Marketing with InfoTrac College Edition

 

 

 

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