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*Note
that book covers may differ from those illustrated. Check also for the most recent edition of textbooks if intending to purchase.
 Aitchison, J. Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
 Barnicoat, J. Posters: A Concise History (World of Art)
 Bignell, J. Media Semiotics: An Introduction, Second Edition
 Boone, L.E. & Kurtz, D.L. Contemporary Marketing
 Brierley, S. (1995) The Advertising
Handbook. Routledge, London.
 Butterfield,
L. (Ed) Excellence in Advertising, Second Edition (Chartered Institute of Marketing)
 Clark, E. (1988) The Want Makers
Cook, G. (1992) The Discourse of Advertising
 Davis,
M.P. and Zerdin, D. (1996) The Effective Use of Advertising Media
 Dyer, G. (1982,1988) Advertising As Communication
(Studies in Communication) Routledge, London.
 Forceville, C. (1996) Pictorial Metaphor in Advertising
 Goddard, A. (1998) The Language of Advertising
: Written Texts The Language of Advertising. Routledge, London.
 Jefkins,
F. Advertising Made Simple (Made Simple Books)
 Jhally, S. The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
 Jones,
J.P. (Ed) Advertising Organizations and Publications
 Kilbourne,
J. Deadly Persuasion: Why Women And Girls Must Fight The Addictive Power Of Advertising
 Kilbourne,
J. Can't Buy My Love: How Advertising Changes the Way We Think and Feel .[Note: this is the paperback edition of
Deadly Persuasion).
 Klein,
N. No Logo: No Space, No Choice, No Jobs
 For
an entertaining but insightful spoof e-mail correspondence focussing
on Nike, one of the companies discussed in Naomi Klein's book, click
here.
 Kleinman, P.
World Advertising Review: 1988 and other years [add to bibliogi.htm and bibi-s.htm]
 Longinotti-Buitoni,
G.L. Selling Dreams: How to Make Any Product Irresistible
 Macklin,
M.C. and Carlson, L. (Eds) Advertising to Children: Concepts and Controversies (1-Off Series)
 Mariotti,
J. Smart Things to Know About, Brands & Branding
 Messaris, P. (1997) Visual Persuasion: The Role of Images in Advertising. (book reviews)
 Myers, G. Words in Ads
 Meyers,
W. The Image-makers: Secrets of Successful Advertising
Myers, K. (1986) Understains: The sense and seduction of advertising (Comedia series) Comedia Publishing Group,
London.[Not illustrated]
 Ogilvy, D. Ogilvy on Advertising
 O'Guinn, T.C. et al Advertising
 Packard, V. The Hidden Persuaders
 Saunders, D. The World's Best Advertising Photography
 Saunders, D. Sex in Advertising (Best Ads)
Just because it looks interesting, an animated
version of the cover of Sex in Advertising is shown below.
 Saunders, D. Twentieth Century Advertising
 Shimp,
T.A. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
 Sivulka, J. Soap, Sex, and Cigarettes: A Cultural History of American Advertising
 Southgate,
P. Total Branding by Design: Using Design to Create Distinctive Brand Identities
 Starkey,
M. Born to Shop
 Sullivan,
L. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
 Sutherland,
M. & Sylvester, A.K. Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why 
 Toop,
A. European Sales Promotion
 Twitchell, J.B. Adcult USA
 Ward, D. Illustration for Advertising
 Wernick, A. Promotional Culture: Advertising, Ideology and Symbolic Expression (Theory, Culture and Society Series)
 White,
R. Advertising
 Williamson, J. (1978) DecodingDecoding Advertisements (Ideas in Progress) k.
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